Our Values

We started out with a crazy idea: let’s make hand-made donuts that appeal to the foodie, not the kiddie. Donuts made with fresh herbs, spices, even liqueur! What we created were donuts that are more than the sum of their parts; donuts with an elegant complexity that appeals to any palate, of any age. They’re gorgeous, too. Our donuts are a direct reflection of our Values, and who we are as a company.

Passion for Quality

We craft our donuts from locally sourced ingredients, because we like our neighbors. That’s why we partner with them to create unique, local flavors in each community. Our shops are clean and beautiful, so we can leave our worries at the door and come together over life’s simple pleasures.

Going the Extra Mile

The donuts are in the details! Maybe not everyone will care that our coffee is roasted to pair perfectly with our donuts, or that each fritter is perfectly scored before frying, but we do! We take our time and we help each other out to make sure the job gets done correctly.

Donuts, not drama

Sure, making brioche dough, glazes, and fillings from scratch at 3am every day is hard work, and life can be surprisingly overwhelming at times. But at the end of the day, it’s just donuts! We get to make people happy, and that is the coolest job in the world.

We make smart donuts, but we like smart cookies

Think fast! We can’t all be bookworms, but there are many kinds of smarts, and we have room for them all. Thinking on our feet and creative solutions help us get thousands of beautiful donuts out the door, every day.

Je ne sais quoi

“A pleasant quality that is difficult to describe”. That moment when time slows down after the perfect bite. The way your bff looks at you when you bring their favorite flavor. Watching the sun rise with frosting on your face. Spontaneously breaking out into a donut dance party. Capturing that special ‘extra something’ is difficult to describe, but we sure know it when we see it.